ANI Matevosyan, GAYANE Kroyan  

Meet The Designers

FEM was founded in 2020 as an experimental project by two friends Ani Matevosyan and Gayane Kroyan. What initially started as a passion project has quickly developed into a full-fledged business. All of FEM’s jewelry is handmade and created by Ani's mother, Nara, in Yerevan, Armenia. Behind each creation, there is a story of diligent work, devotion, and attention to detail.

FEM is made by women and for women, and the brand’s name symbolizes that very fact. Coming from the French word "femme," which means woman, FEM aims to inspire women everywhere to live as their best and most stylish selves.