The Rise of the Underdogs: Momik Winery and fashion label, JHANGIRIAN take their hand as artisan leaders
One does not need to be a wine connoisseur to understand that the secret ingredient to any good wine is true craftsmanship. Even during ancient times, the winemaking process has always entailed meticulous detail that originates from passion, skill, and most importantly, knowledge - one that far exceeds the steps of winemaking, but rather a thorough understanding of geology, microbiology, and chemistry. Surprisingly, the same goes for fashion, as designers must have knowledge that goes beyond the basics of sewing. A true artist does not only sketch designs, they design art, they do not select fabrics, they create an aesthetic, and they do not put together pieces of cloth, they assemble a fortress for the body. Just like good wine, fashion demands devotion, quality, and artistry. But even more than that, the power of ensuring culture and heritage prevail through their art is a craft of its own, one that designer Narek Jhangiryan and vintner Nver Ghazaryan are dedicated to.
For generations, Nver and his family have been involved in winemaking, and upon his father’s passing in the late 90’s, he inherited the winery and continued the work of his father - perfecting the grape selection. Momik, the small-batch winery in Areni, maintains the family business and is operated by Nver, his wife Narine Mkrtchyan and their son - who has been serving in the military the last few years.
Nver’s first endeavor was in 2011, when his unnamed wine won “Best Homemade Wine” at the annual Areni Wine Festival, and found a partner in OneArmenia for their Farm-to-Bottle Program. Named after the 14th-century Armenian architect and khachkar maker, Momik has since been slowly growing their brand selling locally, and at their on-site tasting room. Today, the winery receives visitors from all over the world for its unmatched scenery, ambrosial wines and most importantly - a memorable experience catered by Nver and Narine.